The Passion for Speed concept was developed to introduce The Switch as the new player–with the best performing high-speed motors–in the industry.
Entering and changing a paradigm in the turbo industry with new technology, by a yet relatively unknown company in the sector, brings along its unique challenges. However, technology and passion are strong driving forces, and by using the heart made out of The Switch motor components, we were able to emphasize both strengths; technical and emotional.
Every object was modeled and rendered in 3D, using parts of the Solid Rotor Motors 355, 315 and 355.
The concept was used as part of exhibition visuals, posters, roll-ups, and also on an AR application for demonstrative purposes.
