video concept and production • 3D animation
Making complexity simple: Wood-based biopolymer technology explained
Ecohelix is a biotechnology company that specializes in sustainable materials, utilizing wood-based biopolymer technology to develop renewable polymer products from wood biomass side streams for multiple application areas.
Ecohelix approached us with an exciting task: to showcase their groundbreaking process of transforming hemicellulose into WOODMER® BIOPOLYMER. Our mission was to create a visual narrative that would bring this complex chemical journey to life.
The key challenge lay in depicting the intricate transformation from raw wood components to the final biopolymer. We needed to illustrate the separation of wood's structural elements, followed by filtration and polymerization, all within a concise 30-second animation.
Our Approach
Collaborative Storyboarding: We worked closely with Ecohelix to develop a storyboard that accurately represented their technical process while simplifying key steps for clarity and brevity.
Molecular Animation: Our team designed and animated molecules to demonstrate their interactions, showcasing the formation of the final biopolymer structure before and after polymerization.
Comprehensive Storytelling: The video encompassed the broader narrative, emphasizing the importance of trees and wood, highlighting Ecohelix's innovative approach to what was once considered industrial waste, and exploring potential applications of the biopolymer.
Visual Integration: We seamlessly blended live-action footage with 3D animations, creating a cohesive visual concept that not only illustrated the production process but also showcased the diverse applications of WOODMER® BIOPOLYMER across various industries.
The result was a compelling explainer video that effectively communicated Ecohelix's innovative technology, its environmental significance, and its potential to revolutionize multiple sectors – all within a visually striking and informative video package.
Impact on Ecohelix's Sales Team and Business
The video was implemented into Ecohelix's multiple communication channels, significantly impacting customer engagement and streamlining the sales process.
The Ecohelix sales team was able to ensure consistent messaging across its multiple channels, making their solutions more accessible to their potential customers. As a direct result, customer outreach and insight increased. Sales teams were able to relocate time and resources into identifying potential customers and applications rather than explaining the technology and process.
Contact us.
We would love to explore how we can collaborate together.
Salvatore Ciancio. Creative Director.
salvatore.ciancio@thepoint.fi